Marketing is an essential part of business success. Small businesses depend on business advertising, expenses, whether the business is networked with the right people, or joining the best organizations that lead to success (Startup Business Blog, 2010). Marketing focuses on customers and what they want. Customers are the source of sales and profits. Many small businesses face remarkable difficulties due to the inability to develop the right marketing plan (EStartup business blog, 2010). To help these businesses, a more appropriate or better marketing plan must be designed. Small business internet marketing services can help businesses grow and thrive in a highly competitive market. For the highest quality Internet marketing services, hiring an online marketing company to design a custom Internet marketing campaign can be beneficial for some businesses (EStartup Business Blog and Contributors, 2010). The role that marketing plays in a successful business will be identified using two examples, the importance of developing a marketing plan and the ethical and legal issues that surround marketing practices (EStartup business blog, 2010). To be a successful business, the business owner must use the marketing mix and market research results; After identifying its key audience, a business must ensure that a marketing mix is ​​created specifically aimed at these people. The marketing mix is ​​a term used to describe the four main marketing tools, Price, Product, Promotion and Place (EStartup Business Blog, 2010). An example of each 4P is: what products are well received, what prices consumers are willing to pay, what television programs, newspapers and advertisements consume...... middle of paper ......sses, once the marketing strategy is in place; the business will be successful in the future. Systems are put in place to obtain market feedback that measures success against short-term goals. The marketing mix plays an important role in any marketing business strategy. This means the 4Ps, price, promotion, production and place. Works Cited • Metro SD Target Market, Leading Edge Education 2007, accessed August 19, 2011. • SD Startup Business Website, EStartup Business Blog and Contributors, accessed August 19, 2011, .• Marketing at McDonald's nd, McDonald's Corporation, accessed August 23 2011, .