The word “ultimate” has a strong meaning in itself. Ultimate can mean being above it all. When reading this word, it seems to say: “I am the aroma above all aromas”. The polished Tabasco bottle stands its ground wearing a master's hat on its crown. This is also true with the white, luminous aura surrounding the bottle. A white aura can indicate purity and truth, or it can belong to a higher spirit or gods. The reflection at the bottom of this ad clearly conveys its message. Generally speaking, reflections can symbolize the connection between the conscious or the subconscious. By this symbolism, it could be argued that the mirror image at the bottom of the advertisement could increase a person's mental processes. The sheen and unused whisk could also indicate a clean surface. Cooking in general can be a tedious task on a daily basis, and that can leave a lot of things to clean up at the end. In turn, a clean surface illustrates less hassle when preparing food with this