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Essay / Dunkin' Dunuts - 1612
Business OverviewDunkin' Donuts is America's leading retailer of regular hot coffee by the cup, selling 2.7 million cups per day, or nearly one billion cups per cup. year. Dunkin' Donuts has more than 7,200 restaurants in 30 countries around the world. Headquartered in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc1. Despite what the company name suggests, Dunkin' Donuts' primary source of revenue is beverage sales, which accounts for about 70%, compared to just 14% for donuts2. Mission Statement “The company's mission is to delight customers, enrich stakeholders, and build powerful brands3. » Recent Business News In its recent plans, the company is expanding on a large scale by launching its most aggressive expansion plan aimed at tripling the number of units from 5,300 to 15,000 by 20204. Starting October 2006 and until September. In 2007, Dunkin' Donuts signed development agreements totaling nearly 1,600 new restaurants. Last month, the company announced plans to open franchise restaurants in Las Vegas, Austin, Dallas, Phoenix, Tallahassee and Panama City. Another recent development is the implementation of Voxware5, a voice-activated order picking system. It serves to increase the efficiency of distribution center operations within the company. Dunkin' Donuts facility managers in the Mid-Atlantic Distribution Center recently shared their success on this same system. As of this summer, three other distribution centers are operating on this system and experiencing similar productivity gains.6 HistoryIn 1950, William Rosenberg, the founder, opened the first Dunkin' Donuts store in Quincy, Massachusetts. The first franchised Dunki...... middle of paper ......iate Marketing Manager, DD International. Retrieved from https://careers.dunkinbrands.com/OA_HTML/OA.jsp?akRegionCode=IRC_VIS_VAC_DISPLAY_PAGE&akRegionApplicationId=800&OASF=IRC_VIS_VAC_DISPLAY&OAHP=IRC_EXT_SITE_VISITOR_APPL&transactionid=1902629609&retainAM=N&addBreadCrumb=RP &p _svid=4764&p_spid=4743&oapc=18&oas=ey-GFHp6nqDWZEhzT5poVQDunkin'Brands iRecruitment. (July 14, 2008). Position: Assistant Brand Manager, Brand Marketing. Retrieved from https://careers.dunkinbrands.com/OA_HTML/OA.jsp?akRegionCode=IRC_VIS_VAC_DISPLAY_PAGE&akRegionApplicationId=800&OASF=IRC_VIS_VAC_DISPLAY&OAHP=IRC_EXT_SITE_VISITOR_APPL&transactionid=1902629609&retainAM=N&addBreadCrumb=RP &p_ svid=4384&p_spid=4363&oapc=21&oas=9TIyyWfqPkEdlbaHxdsGuA..Dunkin' Donuts. About us: product information. Retrieved from https://www.dunkindonuts.com/aboutus/company/products/EspressoRevolution.aspx?Section=company