Possible Improvements to 7-Eleven's Business Model Consumers are shopping with significantly increased expectations for service and price. Retail is about selling, selling big, and selling huge. Likewise, 7-Eleven practices the same principle as retailers around the world. This is to ensure that the customer comes to the store first and then buys. It also means connecting with the customer and being able to hold them in one place and give them everything they want from one place. This issue is essential for any store manager in order to maintain and remain competent in the market. In this context, information technology plays a vital role in customer satisfaction. Despite all the approaches 7-Eleven is taking in the market today, there are actually many more approaches they can explore in order to maintain a high standard and consumers' first choice. 7-Eleven, specifically in Malaysia, should have targeted a few aspects in which to integrate technology. 7-Eleven's critical insights form the basis of critical success factors in retail. Some of the key information areas such as product information, customer information and operations information. Product information includes catalog, availability, new releases, promotion, supply and demand and many more. The electronic catalog can be a good solution for in-store product information. By displaying the menu and stock availability online, it can help the customer get accurate information and prevent them from getting frustrated when stock is not available. In addition to this, the catalog can also have the function of displaying ...... middle of paper ...... product. One of the best technologies invented for inventory management that can be used in 7-Eleven is Radio Frequency Identification (RFID). RFID will be the solution for 7-Eleven to manage and control the storage process in the store. Using RFID, it becomes easy for the sales staff to locate a particular item in the store and check its availability in less time. Therefore, immediate decision making can be taken by the store manager. Just like barcodes, RFID tags identify items. However, unlike barcodes, which must be near and within line of sight of the scanner to be read, RFID tags do not require line of sight and can be embedded into packaging. Depending on the tag type and application, they can be read at different distances. Additionally, RFID-tagged cartons rolling on a conveyor belt can be read several times faster than barcoded cartons.

Essay / Possible Improvements to 7-Eleven's Business Model Consumers are shopping with significantly increased expectations for service and price. Retail is about selling, selling big, and selling huge. Likewise, 7-Eleven practices the same principle as retailers around the world. This is to ensure that the customer comes to the store first and then buys. It also means connecting with the customer and being able to hold them in one place and give them everything they want from one place. This issue is essential for any store manager in order to maintain and remain competent in the market. In this context, information technology plays a vital role in customer satisfaction. Despite all the approaches 7-Eleven is taking in the market today, there are actually many more approaches they can explore in order to maintain a high standard and consumers' first choice. 7-Eleven, specifically in Malaysia, should have targeted a few aspects in which to integrate technology. 7-Eleven's critical insights form the basis of critical success factors in retail. Some of the key information areas such as product information, customer information and operations information. Product information includes catalog, availability, new releases, promotion, supply and demand and many more. The electronic catalog can be a good solution for in-store product information. By displaying the menu and stock availability online, it can help the customer get accurate information and prevent them from getting frustrated when stock is not available. In addition to this, the catalog can also have the function of displaying ...... middle of paper ...... product. One of the best technologies invented for inventory management that can be used in 7-Eleven is Radio Frequency Identification (RFID). RFID will be the solution for 7-Eleven to manage and control the storage process in the store. Using RFID, it becomes easy for the sales staff to locate a particular item in the store and check its availability in less time. Therefore, immediate decision making can be taken by the store manager. Just like barcodes, RFID tags identify items. However, unlike barcodes, which must be near and within line of sight of the scanner to be read, RFID tags do not require line of sight and can be embedded into packaging. Depending on the tag type and application, they can be read at different distances. Additionally, RFID-tagged cartons rolling on a conveyor belt can be read several times faster than barcoded cartons.

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