Global warming and climate change have gained importance in normative, political and scientific fields in recent years. This important and contested concept involves citizens and officials around the world – the ramifications of which pose immediate and future threats to humanity, natural resources, biodiversity and environmental stability. Proponents of this theory support laws, regulations, emissions policies and international protocols that seek to control the phenomenon and mitigate its effects. Lately, an emerging priority to reduce human-caused carbon emissions (automobiles are a common symbol) has been advocated; Scientists primarily attribute climate change to anthropogenic sources. There are, however, distinct variations in support for such measures, particularly where such policies would impact the economy at both the microeconomic and macroeconomic levels. Due to an inevitable increase in costs in the short term, it is problematic to take into account individual enthusiasm. It would be up to political actors to monitor opinion trends and adjust potential policies accordingly. Currently, there is no verifiable assessment of the costs and benefits of pursuing alternative forms of energy relative to the values ​​of a typical citizen. This research paper will aim to reveal the preference of individuals towards new forms of energy and the resulting costs.REVIEW OF THE LITERATUREBefore addressing the question in question, it is important to first describe the basics of training of opinion. Breed and Ktsanes (1961) detail a process called “personal sampling” – informal person-to-person interactions that essentially inform an individual of how others in his or her peer group will respond to the problem. Large majorities with middle of paper...... Human Values ​​17:139-53.Lichter, Robert and Linda Lichter. 1992. “The Great Greenhouse Debate: Media Coverage and Expert Opinions on Global Warming.” Media Monitor 10: 1-6. Pizer, William A. 2006. “The Evolution of a Global Agreement on Climate Change.” The American Economic Review 96: 26-30. Saunders, Mark A. 1999. “Earth's Future Climate.” Philosophical Transactions: Mathematical, Physical, and Engineering Sciences 357:3459-3480.Ungar, Sheldon. 1992. “The Rise and (Relative) Decline of Global Warming as a Social Problem.” The Sociological Quarterly 33: 483-501. Vedlitz, Arnold and Dan Wood. 2007. “Problem Definition, Information Processing, and the Politics of Global Warming.” » American Journal of Political Science 51: 552-68. Wilenius, Markku. 1996. “From Science to Policy: The Threat of Global Environmental Change.” Sociological Acts 39: 5-30.