This provided an opportunity to expand its customer base and increase its sales7) Numi Tea uses premium quality ingredients to create a premium tea at an affordable price, according to Jen Mullin. It is a form of ______________________ that the company uses to distinguish its products from those of its competitors.a. Perceptual mappingb. Individual marketingc. Differentiated product. Market SegmentationANSWER: The use of premium organic ingredients shows that Numi Teas uses product differentiation to make their product stand out. They offer free samples so consumers can taste their product and compare it to others. The product found in tasting allows consumers to really appreciate the product. 8) Which of the following strategies is the least likely that Numi Tea would choose to market its products?a. Undifferentiated targetingb. Concentrated targetingc. Cross-segment targeting d. Niche Targeting ANSWER: Undifferentiated targeting would probably be a good targeting strategy for Numi Organic Tea Company. This is because they offer many different teas and have a large