Evans is placed at the bottom, in the darkest part of the ad while Wood is above him, in the lighter area. In his article for the British newspaper The Telegraph, Auslan Cramb states that the typical attractive stereotype for men is to be "tall, dark and handsome", which is what Evans' position in obscurity alludes to. His placement under Wood also references his more evil side, evoking a sense of attraction towards the bad boy archetype, which is further reinforced by the inclusion of Evans' tattoo on his arm. Wood, on the other hand, is placed above him in the well-lit part of the ad. The lighting and positioning increase her divinity and feminine nature compared to Evans. By placing the two actors in contrasting lights and positions, Gucci appeals to consumers' subconscious libido to evoke the desire to purchase the perfume and achieve what Evans and Wood both have: an attractive look.