Persuasion has always played a complex role, in many ways, when it comes to promoting a Fortune 500 company like CVS Company. With the largest pharmacy chain of over 7,400 stores in the United States; It's no wonder they are among the top five largest pharmacies in the United States in terms of revenue generated from prescriptions alone. However, it's not just prescription drugs that are sold in stores; There is an assortment of general merchandise including food, sundries, beauty products as well as health products sold there. At one of the stores I visited for this newspaper, located at 39th and Main Street, I noticed that products were sold in tiny quantities in order to reduce the price of the merchandise. So, what is CVS? The full name is Consumer Value Store. It was founded on Merrimack Street in Lowell, Massachusetts in 1963; by the Goldstein brothers and Mark Stephen as well as Ralph Hoagland. So the next question is how did they get to the level they are today? Well, in the early 1960s, they only had five stores in the northeastern states; however, this increased to 17 stores five years later. During the same decade, they began operating their first stores with a pharmacy department. Although there are currently a few stores without a pharmacy department, most CVS; Most stores have a pharmacy and photo department. Most of the persuasion work is done by CVS through advertisements and incentives using mass media. In order to be effective in the art of persuasion, CVS Corporation has integrated different platforms and methods recognized as effective with targeted customers. one of the platforms is cognitive shorthand: the idea is basically to get customers to constantly shop in the middle of a paper...... in filled parking spaces. As someone entering the healthcare industry; I find their persuasion skills, especially in the pharmacy department, very positive and innovative. By this I mean the idea of ​​providing quality health care through good supplies of medicines as the main attraction of the store. In terms of advertising; I think there is still work to be done; especially when it comes to trying to avoid misleading customers. I would prefer them to be Machiavellian about this incident; telling me some of the important things that happened rather than just filtering them through the media or even hiding them. I think they are a great model of mass persuasion because they have shown that they are always ready to communicate with their customers. To satisfy your audience in your persuasion; I think that's communication.