In this assignment, I will explain the roles of two organizations. I will be interested in the airline British Airways (BA) and the hotel chain The Hilton. I will also explain their relationships. Say no to plagiarism. Get a tailor-made essay on 'Why violent video games should not be banned'?Get the original essayBritish Airways has a role to play in achieving key organizational objectives. Because British Airways is in the private sector, its goal is to make a profit. British Airways' annual report and accounts for 2014 state that "BA made an operating profit of £975 million in 2014." In 2013, they made a profit of £708 million. The difference between 2013 and 2014 is £272 million. Such an increase in profits means that the company can continue to succeed. Hilton hotels are in the private sector and aim to make a profit. I couldn't find the exact profit figure, but I found that adjusted EBITDA is expected to be between $2,840 million and $2,870 million, an increase of $10 million at mid-year. course. British Airways will also aim to maximize its turnover. According to BA's 2014 annual report, they are now offering a new premium baggage concierge service. A person working for BA will collect a customer's baggage from baggage claim and deliver it to the customer's chosen destination in London. They also maximize their sales revenue by producing meals on board. In the annual report it is stated that they offer an a la carte menu to customers traveling in BA premier cabins, Club World (business class) and World Traveler Plus. Hilton Hotels also aims to maximize sales. They could do this by installing mini bars in the rooms and the guest will be charged for what they drink. The Hilton Alexandria Kings Ranch also has an on-view spa. Customers will pay extra for this. Finally, they must also aim to ensure compliance with regulations. British Airways will work with regulatory bodies such as the CAA (Civil Aviation Authority). The CAA is an independent statutory body. Under the UK Civil Aviation Act 1982, the CAA is responsible for overseeing many aspects of an airline's financial position, management and operations. European airlines are also subject to European regulations. Hilton must also do the same. They must ensure that all their electrical equipment in the rooms has been tested so that it can be used safely. If a customer were to be injured by a faulty electrical system, the business would be in trouble. British Airways' role is to provide products and services to customers. BA sells scheduled flights to its customers in order to make a profit. British Airways offers Economy Class flights, Premium Economy Class flights, Business Class flights and First Class flights, which is the highest class of travel. They have created a new aircraft called Dreamliner 787. This aircraft provides customers with a more pleasant flying experience. It has larger windows, greater humidity in the air and a lower cabin altitude, which will help reduce jet lag. British Airways also offers accommodation on its website. They promote hotels such as Hilton Hotels, Hard Rock Hotels, Four Seasons Hotels and K+K Hotels. They offer deals if you book a flight and accommodation. They also offer a rangeparking lots at the airport. You can buy airport parking near the airport or go directly to the airport terminal and someone will park your car for you. Hilton also offers products and services. They provide accommodation to guests. In addition to accommodation, they also have spas and gyms for their guests. When staying at a Hilton hotel, guests may require room service and staff members will also carry bags to the room. On their website it states: “Our team members are always ready to provide friendly, personalized service to our customers. We are also happy to offer a range of services to meet your needs. "British Airways' role is to be accountable to stakeholders. They must be accountable to the shareholders of British Airways. Because they own part of the organization, they have a right to know how the company is performing. British Airways creates annual reports which allow shareholders to view a final report, see what went well during the year and also what changes they want to make. They also hold annual meetings where shareholders can. meet and discuss the organization's performance This also applies to Hilton The current price of Hilton Worldwide stock is $23. They will also need to be accountable to local communities. called a volunteer program. On their website, their vision is outlined “Our volunteer program will have a positive and lasting impact on the local community by investing the time, skills, knowledge and expertise of our colleagues to. help develop strong partnerships within the community. Our colleagues will develop new skills, share their expertise and help support the local community through individual and team volunteering. At British Airways you can become a Volunteer or Volunteer Champion. Champions represent the volunteer program in their industry and are the main point of reference for all volunteer questions and opportunities. On their website it also states "we have 30 community and conservation partners, all of whom are UK registered charities, based in communities across our global network". Finally, another way they are accountable to local communities is that they opened a community learning center in 1999 which welcomed 100,000 young people into the center. At the center, they deliver air travel-related educational programs to schools in the Heathrow community. It is important for BA to work with local communities as it builds good relationships. This also shows that they are not just interested in making money, but they care about the people in the community. British Airways also has a role of ethical and environmental responsibility. Since BA uses aircraft that produce a lot of carbon emissions, it will need to look for ways to reduce those emissions. On their website, they stated that the new Boeing 787 Dreamline has a 60% lower noise footprint than current aircraft of similar size. In the 2009-2010 Annual Report it is stated that they recognize that the provision of air transport services will have an impact on the environment. Another way they are focusing on reducing carbon emissions is through a strategy that embraces alternative fuels. In February 2009, they partnered with Solena to build Europe's first biomass-to-liquid plantin order to supply them with biofuel from 2014. They are also working closely with IATA (International Air Transport Association) to promote the target of reducing net Co2 emissions by 50% by 2014. 2050. Carbon efficiency is expressed in grams of Co2 per passenger-kilometer (gCO2/pkm). British Airways has set a target for 2025 and wants to improve its energy efficiency to 83 gCO2/pkm. British Airways also focuses on waste because it also affects the environment. They want to keep waste to a minimum, increase the use of recycling and reduce landfills. According to the 2009-2010 annual reports, they are on track to meet their recycling target. They have set a target of 50% by the end of 2010 at the Gatwick and Heathrow bases. They achieved 39% recycling throughout 2009. Hilton hotels also have the same role. Hilton hotels aim to reduce energy consumption from direct operations by 20%, CO2 emissions by 20%, waste generation by 20% and finally water consumption by 10%. %. I looked at an article and this is what it says: “With the introduction of carbon-free electricity at its facilities in the UK and Ireland, Hilton claims to have reduced CO2 emissions at participating Hilton hotels of more than 64,000 tonnes, or 56% of emissions. its carbon footprint. The company says it has also reduced its energy and water consumption by 10 percent over the past two years. “British Airways has a role to be ethically responsible. British Airways offers a range of different meals that suit people's expectations. They offer vegan meals for those who do not eat animal products. These meals will not contain meat, fish, poultry, eggs, honey, dairy products or derivatives. They then prepare vegetarian meals that do not contain meat. They prepare kosher meals, which are meals prepared in accordance with Jewish dietary laws. They also prepare Muslim meals that do not contain pork or alcohol. All Muslim meals contain meats from ritually slaughtered animals. It is important that British Airways and passengers on board the aircraft respect the opinions of others. British Airways needs to consider people who live near the airport. As planes fly 24/7, this could cause disruption. Residents of the area feel that they should be able to lead a peaceful life without being disturbed early in the morning. They offer soundproofing programs to provide practical assistance to local residents experiencing the highest levels of aircraft noise. On the BA website it states that one of our targets is to reduce our average noise per flight by 15%. This is possible thanks to the replacement of our old fleet with new aircraft such as the Boeing 787 and the Airbus A380. They hope to achieve this goal by 2018. British Airways also has a role to play in the international and UK economy. They contribute to UK GDP as well as international GDP. When a customer books a flight through BA, they must pay taxes to the government. You are taxed on your airport ticket and you also pay a tax for the airport your plane lands at. This is a good thing to help support poorer international countries that depend on tourism for their country's success. Aviation contributes 10 billion a year to the UK. GDP and over £600 million to the Scottish economy, representing 1.2% of this nation's GDP. British Airways also contributes in the UK and internationally by employing people in.